It is well known that the right signage can help you get the attention of new customers and get your message out there, however, have you ever thought about just how effective it can be for your business? To emphasize just how vital getting your signs and graphics correct is, the following is a breakdown…
The image-superiority effect is a well-documented marvel in which people remember images more than words. It is vital to marketing in many ways and is one of the benefits of business signage. Customers might not recall the name of a product/ service or the company itself, but they do remember related images. Signage can do…
People Start Judging A Business Before The Meeting Begins Most business owners spend time thinking about websites, advertising, social media, and reviews. Those things matter, of course. But many people still form their first real opinion the moment they walk through the front door. An office can feel organized, welcoming, and established. Or it can…
Arizona Weather Is Hard On Business Signs A commercial building sign in Arizona has a harder life than many people realize. Between intense sunlight, high summer temperatures, dust, dry air, and monsoon storms, exterior signage has to deal with tough conditions almost every day of the year. A sign that might hold up well in…
Choosing Price Over Visibility One of the biggest mistakes Arizona businesses make when ordering an LED sign is focusing only on the upfront price. At first glance, two signs may look fairly similar online. Both may advertise bright lighting, custom lettering, and weather resistance. But once installed, the differences become obvious very quickly. Cheaper LED…
Older Signs Are Starting To Hurt Business Visibility Drive around Phoenix, Mesa, Chandler, or Scottsdale and you can spot it almost immediately. Some shopping centers and business plazas still have monument signs that look like they belong in 1998. Faded paint, cracked stucco, burned-out lighting, outdated lettering, and hard-to-read tenant panels are more common than…