It is well known that the right signage can help you get the attention of new customers and get your message out there, however, have you ever thought about just how effective it can be for your business? To emphasize just how vital getting your signs and graphics correct is, the following is a breakdown of some of the most fascinating stats out there.
Importance of Business Signs
The following are just some of the importance of business signs:
- 76% of consumers have reported they had entered a business they had never been to prior based on its signs.
The right sign doesn’t just grab your prospective customers’ eyes; they can actually motivate them to reach a conclusion and enter your place of business to discover more. Exterior signs is a great visual communication tactic, immediately letting passers-by know who you are and what your business does.
- 68% of shoppers said they have bought a product or service due to a sign catching their eye.
If you have an incredible product or service, make sure you’re letting people know about it! POS signs such as posters or sidewalk signs can help increase your sales, which can let your customers know what you have to offer and then gently steer them towards buying something.
- 68% of consumers consider that a store’s signage reflects the quality of its services and products.
Poor quality signs reflect badly on your business. A first impression counts for a lot, and if your signage is old and worn, it can turn away your possible customers. Be sure your signage is as great as your business, which comprises keeping it current, clean and in good condition.
- Just about 85% of consumers said they’ve found themselves attracted to colorful and bright signage.
Color is vital for signs, especially in retail signage. We know that colors can set off various moods and emotions in people, so it’s worth selecting the colors of your signs sensibly.
- 75% of consumers say they have mentioned to someone else about a store based merely on its signage.
Effectual signage is not only going to just get your message seen in the moment, but your signs can also actually be an outstanding “through the grapevine” marketing device. It’s easy – when your signs and colorful graphics linger in people’s minds, they are more likely to suggest you to someone else days or possibly weeks later. The possible reach of effectual signs can be massive, so be sure you are utilizing yours to your benefit.
- Readability was chosen by both consumers and businesses alike, as the most important attribute of signage.
Whereas it might sound unmistakable, your signs need to be highly digestible and easy to read. The appropriate font, colors and background all have a role in how readable your sign is. Collaborating with a professional graphic designer is going to mean your message is going to be communicated as visually effectively as possible.
- About 60% of businesses stated that modifying the design or refining the visibility of their signs had a positive effect on sales, confirmation numbers and profits, with an average increase of around 10%.
Older signs can remain unobtrusive. If your customers see your signs each day, they can quickly lose their appeal and potency. A rebrand, or even just a signage revamp or relocation, can prompt you back into the center of your customers’ minds and make them begin to take notice again.
Sign Design and Installation by Arizona Commercial Signs
Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!
