Color plays a very important role in designing a sign, considerably impacting how your soon to be customers sees your message and your brand. According to some reports, color improves brand acknowledgement by up to 80%. Nevertheless, choosing the less-than-favorable colors for your commercial sign can have the reverse effect, making it hard to read or fail to grab attention. When having your sign designed, it’s vital to know which colors to avoid guaranteeing maximum effectiveness and aesthetics.
1. Pastel or Light Colors
Whereas pastel and light colors could be visually nice to look at, they usually lack the contrast required for outdoor or high-visibility signs. Shades such as pale yellow, lighter pinks, and soft blues could easily blend into backgrounds, particularly directly in sunlight or opposing light-colored sign faces. These colors make it difficult for people to read your sign from distances. For commercial signs, high-contrast, bold colors are most effective in guaranteeing that your message is going to stand out clearly.
2. Overtly Bright or Neon Colors
Neon colors such as electric pink or fluorescent green can certainly draw attention; however, they can also overpower the viewer with their brightness. Neon hues can cause eye strain and might even detract from your brand’s professionalism. Whereas these colors are perfect for certain designs, they might not always be suitable for signage, particularly if your goal is to create a more refined or corporate image. Don’t overdo it when considering bold colors for your business signage.
3. Similar Background and Text Colors
Another common problem in sign design is using text and background colors that are too likewise, decreasing legibility. For instance, combining red text with an orange backdrop or blue text on a dark green background can make your signage challenging to read from a distance. Always strive for higher contrast between your signs text and its background, like white text on a black background or darkish blue text on a yellow background. This guarantees your sign is clear and easy to read from just a glance.
Sign Design and Installation by Arizona Commercial Signs
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