Effective signs are those that are able to communicate their message clearly and concisely, and that are able to grab the attention of the viewer. There are many factors that contribute to the effectiveness of a sign, including:
- Visibility: The sign must be visible from a distance and in a variety of lighting conditions. This means using large fonts, bright colors, and contrasting colors.
- Readability: The text on the sign must be easy to read and understand. This means using simple language, avoiding jargon, and using clear and concise sentences.
- Clarity: The message of the sign must be clear and concise. This means stating the message in a few short sentences, and avoiding using too much text.
- Relevance: The sign must be relevant to the target audience. This means using language and images that will appeal to the people who are likely to see the sign.
- Engagement: The sign must engage the viewer and encourage them to take action. This can be done by using strong visuals, asking a question, or offering a call to action.
Some of the most effective types of signs include:
- Billboards: Billboards are large signs that are typically placed along highways or other high-traffic areas. They are very visible and can be seen from a distance.
- Storefront signs: Storefront signs are signs that are placed on the exterior of a building. They are often used to identify the business and to promote its products or services.
- Directional signs: Directional signs are used to help people find their way around a building or a complex. They are typically easy to read and understand, and they often use simple graphics to help people get oriented.
- Informational signs: Informational signs are used to provide people with information about a product, a service, or a location. They are often used in conjunction with other types of signs, such as storefront signs or directional signs.
Tips for designing effective signs:
- Use clear and concise language.
- Use large, easy-to-read fonts.
- Use bright colors that will stand out from the background.
- Keep the message simple and to the point.
- Use images or graphics to help illustrate the message.
- Place the sign in a high-traffic area where it will be seen by a lot of people.
By following these tips, you can create effective signs that will help you achieve your marketing goals.
Benefits of Business Signs
Signs are one of the most cost-effective ways to market your business. It has been proven that business signage can be less expensive that radio, TV or newspaper ads and more effective than all three according to the SBA (Small Business Association).
Whichever style of sign you choose, you can trust Arizona Commercial Signs for all the help you need along the way. We are your go-to signage and graphics resource and can help with Site assessment, Sign Design, sign permits and the installation of the sign itself.
Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!
