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Importance of Business Signage in Phoenix Arizona | Arizona Commercial Signs

The Importance of Business Signage in Phoenix, Arizona

Business signs are the #1 attraction that draws attention to your business from afar.

If you are planning on starting a business or already operate one, one of the most important considerations to make is your business signage. The right attractive and creative business sign can help your company stand out above the rest. ChamberofCommerce.com says that customers are much more likely to purchase products and services from a company they have heard of already, so a custom business sign can help shoppers become aware of your location and brand.

What Function Will Your Business Sign Serve

Signs are an easy way to tell the public that you are open for business. Exterior signs are used to draw attention from a far and interior signs help customers find merchandise they are looking for or special sales and discounts that you might be offering. Your exterior business sign will also entice customers, old and new.

Types Of Business Signs

Exterior business signs are the most popular type of sign and can be mounted on the building or mounted in the ground. Exterior signs come in many different sizes and shapes, and are usually mounted near the street to attract passing by motorists. Building mounted signs or pylon signs are attached to the business and are useful in areas where there is more foot traffic, such as a strip mall or shopping center downtown.

Brand Reinforcement, Marketing and Equity

Business signs are an important component of a company’s marketing strategy. A custom sign that incorporates a company’s logo provides brand reinforcement. Signs are a great way to convey information about your business and draw customers eyes to your promotions. Lighted exterior signs are visible 24/7 and have a positive effect on brand reinforcement.

Benefits of Business Signs

Signs are one of the most cost-effective ways to market your business. It has been proven that business signage can be less expensive that radio, TV or newspaper ads and more effective than all three according to the SBA (Small Business Association).

Whichever style of sign you choose, you can trust Arizona Commercial Signs for all the help you need along the way. We are your go-to signage and graphics resource and can help with Site assessment, Sign Design, sign permits and the installation of the sign itself.

Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!


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