Are you wanting to upgrade your big city advertising tactics? As an increasingly favorable option, and with their striking displays and ever-changing content, digital signs are a powerful device for engaging your target demographics and furthering effectual results.
However, as with any venture, it’s vital to think about the cost of digital signage marketing prior to deciding. This post is going to explore the aspects that impact digital sign costs and offer instruction on budgeting in case you’re keen on this kind of marketing strategies.
Types of Digital Signs
Prior to jumping into the specific aspects that influence the price of digital signs, it’s vital to familiarize yourself with the three most general types of digital signs in regard to AI and marketing: indoor, outdoor, and interactive.
Indoor digital signs: These are usually used in retail areas, restaurants, and other indoor settings. You can use them for displaying engaging advertisements, images, designs, messaging, and other kinds of signage content.
Outdoor digital signs: These are usually larger and more robust than their indoor counterparts, as they are required to stand up to the elements. They are typically used for billboards, digitized posters, and other types of outdoor marketing.
Interactive digital signs: As the digital world develops, these kinds of signs are becoming increasingly favorable in retail settings, allowing customers to interact with the content on the display screen by choosing products or learning more concerning a brand.
What Factors Influence Digital Sign Costs?
If you know what kind of digital display you want to utilize, it’s time to think about the other factors that can impact on the overall cost of your investment. The following are some of the attributes that can influence the cost of digital displays:
Screen resolutions: Screens with higher resolutions are usually more costly than lower resolution ones because of the quality and enhanced user experience they offer.
Connectivity: If the signage is required to be connected to the internet or a network, it is most likely to need additional hardware and software, resulting in a higher price.
Mounting hardware: When your signage is required to be mounted in a particular location, it may need the additional expense and labor of custom-made mounting hardware.
Installation: Installation costs are going to vary subject to the location of the digital sign, how complex the installation is, and other aspects.
Content management: If you wish to be able to update your digital signage content easily, you might need to consider earmarking some of your budget for content management software.
Duration: Think about how long you plan on running your digital signage campaign. It’s wise to test digital signage for a short period of time prior to investing in a long-term contract with a media vendor.
Digital Sign Costs by Type
Now that you have an understanding concerning the aspects that influence digital sign costs, let’s take a look at how much you can anticipate spending on various types of digital signs.
Indoor digital signs: You can anticipate spending between five and ten thousand dollars subject to the size and characteristics of the sign. For instance, a fifty-five-inch indoor digital sign with a resolution of 1080p could cost around forty-five to five thousand dollars, whereas a seventy-five-inch sign with a resolution of 4K could cost upwards of nine thousand dollars plus.
Outdoor digital signs: These signs are usually more costly than indoor digital signs because of their larger size and added durability aspects. You can anticipate spending between ten and one hundred thousand dollars on an outdoor digital sign, subject to its size and aspects. For instance, small digital billboard costs could be around ten thousand dollars, whereas a large outdoor LED sign could cost upwards of one-hundred thousand dollars.
Interactive digital signs: Comparable to outdoor signs, interactive digital signs are also usually more expensive than conventional digital signs, due to them requiring additional hardware and software to permit interactive capabilities. You can anticipate spending between fifteen and thirty thousand dollars on an interactive digital sign.
Digital Sign Prices by Size
The size of the digital sign is another aspect that impacts the price. Additionally, larger signs are going to be more costly than smaller ones.
For indoor digital signs, you can anticipate on spending between fifteen hundred and three thousand dollars per square meter.
Digital Sign Prices by Location
In conclusion, the location in which you install your digital signs is going to impact on the overall cost. Prices can vary considerably, subject to the cost of living and the average wage in a specific location you’re installing your electronic sign. For instance, digital signs could be more costly in high-traffic or urban locations with a higher cost of living, whereas they might be more budget friendly in rural areas.
It’s also important to think about the local guidelines and permit requirements when having a digital sign installed. Some areas might have stricter guidelines, which can increase the cost of installation.
Digital Sign Costs vs. Conventional Signage
Whereas digital signs may come with a higher cost than conventional signage, they can provide considerable benefits and cost savings after a while. For instance, you can update your digital signs remotely, removing the requirement for expensive and time-consuming manual updates. In addition, digital signs also offer the capability to display different messages or advertisements in a single location, which can help magnify reach, resulting in increased advertising profits and ROI.
Even better, digital signs are usually more energy-efficient than conventional signs, which can lead to decreased electricity costs after a while. They also require decreased maintenance and have a longer lifespan, reducing the need for continual replacements and repairs.
Prior to settling on a digital sign, you should be working with a trustworthy installer, and selecting a quality sign from a reputable manufacturer, you can guarantee that your investment in digital signage is going to deliver a strong ROI down the road.
Sign Design and Installation by Arizona Commercial Signs
Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!
