Digital signs are becoming more and more widespread throughout Phoenix, from restaurants and stores to corporate buildings and hospitals. Digital signs are a new way for businesses to talk to customers. They have brilliant LED screens and can show different kinds of material. But they aren’t the best answer for every problem. Phoenix businesses may figure out if digital signage are right for them by weighing the advantages and cons. Read on to learn more.
Pros of Digital Signs in Phoenix
One of the best things about digital signs is that they are easy to see. In Phoenix’s bright, sunny weather, you can view high-quality LED displays clearly at any time of day or night. Digital signage is also quite flexible. Companies can change messages right away without having to produce new materials or plan when to alter signs. This is great for advertising short-term deals, changing hours, showing more than one message, or bringing attention to seasonal deals. Businesses can arrange content ahead of time, which lets them automatically switch messaging throughout the day.
Digital signage also makes people think better of your brand. A modern LED display gives a firm a clean, professional look and shows that it is up-to-date and forward-thinking. Digital signage also makes it easy for businesses with more than one location to keep their branding and messaging the same at all of them.
Cons of Digital Signs in Phoenix
Even while they have benefits, digital signage can be hard to deal with. The price at first is generally the most important thing. Compared to typical signs, high-quality LED displays, control software, electrical work, and professional installation can cost a lot of money.
Another important thing in Phoenix is the heat. If a sign isn’t made to work in the desert, the extreme summer heat can put a lot of stress on its electronic parts. Displays that can be used outside and have good ventilation and cooling systems are necessary, but they can add to the cost of the project.
Local rules are also very significant. Digital signs in Phoenix and the cities around it must follow strict zoning and sign code rules. There are often rules about how bright, animated, long, and where to post messages. It takes knowledge and careful planning to get through permits and compliance.
Digital signs don’t need as many physical upgrades, but they still need to be watched, have their software updated, and be fixed from time to time. If not fixed quickly, technical problems or power outages might briefly take a sign offline.
Is a Digital Sign the Right Choice?
Digital signs are great for businesses that need to update their messages often and be seen by a lot of people, such as restaurants, supermarkets, gas stations, hospitals, and entertainment venues. Traditional signs may be more useful for businesses who need to keep their branding the same or have a limited budget.
Get in Touch, Today!
If you’re thinking about getting a digital sign for your Phoenix business, it’s important to deal with a local sign firm that has a lot of experience. AZ Commercial Signs can assist you figure out where to put your sign, how to follow city rules, and how to make a digital sign that will work in Arizona’s harsh weather. Call AZ Commercial Signs today to talk about your digital signage alternatives and find a solution that fits your business needs.
Sign Design and Installation by Arizona Commercial Signs
Are you ready to talk signage with us? Schedule a free consultation with Arizona Commercial Signs by calling us directly at 480 921-9900 or fill out our contact form. We can’t wait to fabricate the signage your business requires!
