A business sign can look excellent in a design proof and still fail once it is installed. The problem is usually not craftsmanship. It is that the sign was designed as a graphic rather than as something a customer must notice, read, and understand while moving through traffic. Phoenix businesses often compete with wide roads,…
UC(University of Cincinnati) ran a study on how the impact of signage can increase sales for businesses. The study concluded that pylon signs (similar to monument signs but usually shorter) increased sales at the bank by 15%. Good signage yields information to buyers, reduces transaction costs, allows sellers and buyers to find each other for…
UC(University of Cincinnati) ran a study on how the impact of signage can increase sales for businesses. The study concluded that pylon signs (similar to monument signs but usually shorter) increased sales at the bank by 15%. Good signage yields information to buyers, reduces transaction costs, allows sellers and buyers to find each other for…
UC(University of Cincinnati) ran a study on how the impact of signage can increase sales for businesses. The study concluded that pylon signs (similar to monument signs but usually shorter) increased sales at the bank by 15%. Good signage yields information to buyers, reduces transaction costs, allows sellers and buyers to find each other for…