Branding in Business

The Importance of Branding

Branding a business is more important than some may think. On the surface, your brand might seem like it comprises only of elements like logos and colors, however, your brand is really the whole identity of your business. Branding gives your business personality. Branding has consistently been a vital part of business, but it may…

LED Vs Conventional Lighting

What’s the Difference Between LED Lights and Conventional?

When considering lighting options, it’s vital to understand the differences between LED lights and conventional lighting approaches. With developments in technology, this type of lighting have come out as an excellent choice, offering several advantages over traditional lighting. 1. Energy Efficiency One of the main differences between LED lights and conventional lighting alternatives, like fluorescent…

Signs and Home Owner Associations

Signs and Homeowners Associations

Whether you can place a sign in your front yard is subject to a few factors, including local laws, HOA rules, and any applicable deed limitations. Signs and Homeowners Associations The following is a breakdown of what you need to think about: Local Laws and Regulations Most cities and communities have sign regulations that oversee…

Business Signs -Who Needs Them

Business Signs: Who Needs Them?

Opening your brand-new business is something to commemorate. It’s a dreamlike feeling – a combination of recognition and pride after all you’ve fulfilled. However, your job is not done. You’ve opened your business; it’s time to start working, to get customers and keep your business open. So the question remains. Business Signs: Who Needs Them?…

Can HOAs Ban Political Signs

Can HOA’s Ban Political Signs?

The capability of a Homeowners’ Association (HOA) to restrict or regulate political signs is subject to state laws and the HOA’s governing documentation (like CC&Rs—Covenants, Conditions, and Restrictions). Below is an overall overview: Federal Protections There aren’t any federal laws explicitly protecting the displaying of political signs on private property. State Laws A lot of…

What is a Brand

What is a Brand?

A brand is any distinguishing feature such as a name, slogan, design, or symbol that designates services or goods. What is Brand Marketing? Brand marketing is the method used by companies to promote and establish a brand in an industry by devising a distinctive identity, principles, and perceptions that distinguish it from the competition. Brand…

How Long do LED Signs Last

How Long do LED Signs Last?

When purchasing an outdoor LED sign or display, you need to think outside of the initial cost of procuring the sign. You even might be thinking “how long do LED signs last?”. Factors like maintenance costs and your marketing strategy impact on how cost-effective your purchase is. One of the primary details to think about…

Corporate Building Signage

Corporate Building Signage

For any kind of business, including those without a permanent physical location, effective signage is crucial. When someone walks past your office or store, they frequently notice your signage first, and it has the power to captivate them. This provides your company with the chance to leave the desired impression on prospective clients. To get…