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Monthly Archives: July 2022

What is a Pylon Sign?

Jul 01 Comments Off on What is a Pylon Sign?

What Is A Pylon Sign? Arizona Commercial Signs

If you are searching for the phrase “What is a Pylon Sign” Arizona Commercial Signs can help! If you are interested in pylon signs in Phoenix , call us at 480-921-9900.

What is a pylon sign?

Pylon signs are freestanding signs, with a vertical support structure which is either exposed or covered and over 10 feet high. Pylon signage is often used at shopping plazas and strip malls showing the business occupants.

Benefits of pylon signs

  • Attract customers from the main road or street
  • Creates brand awareness by having a statement sign
  • Lit up at night using eco friendly and cost effective LED lights
  • Custom designed to suit your business needs and total cost
  • Excellent for properties with longer driveways or parking areas where customers are unable to conveniently see your business
  • Can include a changeable LED message easily changed from your desk or smart phone

What are the main differences between a monument sign and a pylon sign?

One word – height. Most monument signs are no taller than about 5 feet. It displays your message at eye level and integrates beautifully with your business ground. A pylon is much taller and catches the eye of prospective customers that are still quite a distance away.

Won’t this make the pylon sign the perfect sign?

No, it does not. Consider for a moment a neighborhood with assorted zoning patterns. Apartment complexes and Residential homes mixed with strip malls, banks, or similar businesses. Having a very tall pylon sign in this setting makes the business stand out – but not in a good way. It just does not fit the indivduality of the neighborhood.

How will a pylon sign benefit me?

When your business is located in an industrial area where distances between storage facilities and manufacturing plants measure in city blocks, it makes sense to erect a pylon sign and alert motorists and possible customers in search of your business to your location. A pylon is also a good idea when your business is one of many that are situated along four-lane road, a highway, or interstate. Cars and trucks travel at a higher rate of speed, and catching the eye of potential customers earlier is to your advantage.

Also remember that you don’t have to choose the tallest pylon that Arizona Commercial Signs can manufacture. Management companies like to use pylons to display the names of the businesses at their venues, but they do so with signage that is of moderate heights and suits the personality of the area. Most business clients who order pylon signs will select lit versions to improve the visibility of their messages.

Pylon sign design, manufacture & installation in Phoenix, Arizona

If you are interested in pylon signs in Phoenix, call us at 480-921-9900. Arizona Commercial Signs is a full-service sign company providing expert sign designers, builders, fabricators, and installers serving the greater Phoenix Metro Area and surrounding cities.

Choosing The Right Tagline
Jul 01
Comments Off on Choosing The Right Tagline

Choosing The Right Tagline

Here are some thoughts on choosing the right tagline for your business!

  • “The broader your tagline is, the more often people will forget about your product. The more focused it is, the more people will think about your product when a specific, real-world scenario happens. Then that tagline gets triggered, and they think about your product. You have to be specific and scenario-driven.”
    —Rameet Chawla, Fueled
  • “Taglines should evolve with the company and are not easy to create. Some easy pitfalls are trying to wrap what you do, why you do it, who you’re doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. Not every slogan needs alliteration, a clever rhyme, or a pun.”
    —Abby Ross, ThinkCERCA
  • “A tagline needs to say a lot with a little. For example, at Astonish, our tagline is “The Best Friend of the Local Agent.” It speaks to our audience and says a ton. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That’s a powerful tagline!” —Adam DeGraide, Astonish
  • “A good slogan gets engrained in consumers’ heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: “Your wife is hot.” Citgo grabs attention by leveraging a play on words: “Fueling Good.” The same goes for an energy company that kills two birds with one slogan: “Changing the Current.” —Logan Lenz, Endagon
  • “You shouldn’t worry about being cool or edgy with your tagline. Your goal should be a tagline that encapsulates in a few words the best of what your company is. What is it about your product that will make people’s lives better? Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters.” —Danny Boice, Speek
  • “Make sure your tagline provides a picture of what you do. Branding is all about clarity. Most people try to be too cute. For example, Lexus’s old tagline, “Pursuit of Perfection,” connects with their audience of high achievers who are literally pursuing perfection. What Lexus is signaling is that their car provides the visual evidence that you as the driver are pursuing perfection.” —Raoul Davis, Ascendant Group
  • “It’s true that the best taglines are simple and memorable, but they’re also something else: functional. A tagline should explain your product or service to potential customers or capture what it is that makes your business different from your competitors’ businesses.” —Brittany Hodak, ZinePak
  • “What’s your story? What gets you emotional when you think about what you do? Whatever it is, that’s your positioning. Your logo and tagline should communicate precisely that feeling. Also, get a great firm working at your side. Our investors, Breakaway Innovation Group, helped us tremendously with our new branding.” —Jordan Fliegel, CoachUp
  • “Too many slogans and taglines today take what I call the “generic lifestylist” path. They’re vague and kind of hollow-sounding (think KFC’s “So Good” or The Source’s “I Want That”). You can practically see the soulless marketing meeting that happened behind the scenes. Instead, slogans and taglines should speak directly to a benefit.”
    —Amanda Aitken, The Girl’s Guide to Graphic Design
  • “We see so many taglines that try to say too much. If you can’t explain to people in three to five words what you do, then it will be hard to communicate the vision to your employees. A slogan isn’t just about marketing success, it’s also about having internal customers see the vision and the mission that the company is working on.” —Derek Capo, Next Step China

Sign design, manufacture & installation in Phoenix, Arizona

If you are interested in monument signs or pylon signs, call us at 480-921-9900. Arizona Commercial Signs is a full-service sign company providing expert sign designers, builders, fabricators, and installers serving the greater Phoenix Metro Area and surrounding cities.